THE BEAUTY REFRESH

A completely customized makeup & skincare routine that elevates your natural beauty and helps you shine both inside and out.

If you’ve ever felt like you don’t have any idea how to develop a beauty routine on your own, I’m here to guide you every step of the way. We’ll work together to create a long-term routine based on your lifestyle and needs—so you can look and feel your best. The Beauty Refresh is a game-changing service for women who know that makeup is personal.

The Beauty Refresh Service is right for you if ……..

  • You have plenty of products, but you don’t know how to use them to get real results.

  • You’ve asked yourself things like: Does serum go before or after moisturizer? Do I need a retinol? What colors work best on me? and so on…

  • You’re overwhelmed by the endless beauty product options available and don’t know how to shop for them.

  • You haven’t updated your routine in years, so you’re not sure which beauty products work for you and your skin right now.

  • You want to look more healthy & vibrant by enhancing your natural beauty, rather than piling on heavy makeup to disguise what you actually look like. You’re not trying to “fix” yourself with makeup—you want to celebrate and highlight your authentic self.

  • You’re ready to learn simple beauty techniques that won’t have you spending hours in front of the mirror.

No matter our age, background, or skin type, we all need help sometimes when it comes to creating a beauty routine that works. With over 20 years of experience in the beauty industry, I’ve crafted a Beauty Expert process that is perfectly tailored to each client. My goal is to give you the tools and confidence you need to create a look that’s naturally flawless.

THE BEAUTY REFRESH SERVICE INCLUDES:

Jen Cayle Gaum applying makeup to a client in the MAKEUP CONSULTATION part of her Beauty Expert service,

MAKEUP CONSULTATION

I need to see what we’re working with! During the Makeup Consultation, I’ll get to know you and your skin, inside and out. This skin “research” is something you can’t get with a glam squad or one-off makeup session. There are lots of factors to take into account when creating a beauty routine, so I’ll find out your skin type, skin health, and any skin problems you might have. I’ll also get to know your personality and beauty goals, all of which will help me develop a personalized, effective routine just for you.

A beauty product makeover from NYC makeup artist Jen Cayle Gaum's customized Beauty Expert service.

BEAUTY PRODUCT MAKEOVER

I’ll do a full review and assessment of the makeup, skincare products, and beauty tools you currently have on hand. Taking into account everything I learned about your needs during the Makeup Consultation, we’ll figure out what’s working and what’s missing in order to start piecing together your customized routine. Don’t worry if you’re just starting out—together, we’ll create a list of all the products you’ll need.

Beauty products from the product recommendations part of NYC makeup artist Jen Cayle Gaum's Beauty Expert customized beauty service.

BEAUTY PRODUCT RECOMMENDATIONS & SHOPPING

If you’ve done any beauty research lately, you already know that the amount of products and ingredients on the market is daunting, and figuring out what your routine needs is time consuming. That’s why I’ll take care of the whole process! I’ll research and shop for high-quality products that work for your skin type, lifestyle, beauty goals, and budget.

A happy client gets her makeup lesson and custom video during NYC makeup artist Jen Cayle Gaum's Beauty Expert customized beauty service.

BEAUTY EXPERT MAKEUP LESSON & CUSTOM VIDEO

Now it’s time to teach you how to use your products to create an elevated, confidence-boosting look! I’ll explain what your products do, what order to use them in, and different ways you can modify your new, customized routine depending on what you’re looking to accomplish. You’ll get easy and effective makeup techniques—no more wondering how to fill in your brows or which brushes to use with which products. This session will be recorded on your phone so you can reference it whenever you want. I can’t wait to give you the skills and knowledge you need to look and feel your best every single day without having to feel helpless or confused about beauty ever again!

The Beauty Refresh is all about giving you a radiant, hydrated look that brightens your face and makes you look awake, alive, and healthy. I can give you the products, tools, and self-confidence to elevate your authentic, natural beauty—all while showing you how to use them yourself. If you have any questions or want to be put on the list for Beauty Refresh services, please let me know at the link below!