Revealing Her
TM
By: Jen Cayle Gaum & Ariane Gold
Bespoke beauty, wardrobe, shopping, feminine presentation and lifestyle guidance for trans women and those exploring their feminine expression.
NYC-based. Available worldwide.
Your Journey With Us
Jen Cayle Gaum and Ariane Gold created Revealing Her to provide a private, highly personalized experience for trans women and those exploring their feminine expression.
Our work together will begin with getting to know you—your story, your lifestyle, your aspirations, and where you are in your journey. Together, we’ll explore what your version of femininity looks and feels like, discover how you want to express yourself, and develop a personal beauty and style direction that feels authentic to you. We’ll work collaboratively to create a wardrobe, beauty approach, and feminine presentation that affirms your identity and gives you the confidence to express yourself. Our approach is private, personal, and judgment-free, with space to explore, experiment, and discover what feels right for you. And because your style and expression will continue to evolve, our relationship can evolve with you—providing ongoing beauty, styling, shopping, and lifestyle guidance whenever you need it.
The Revealing Her Experience
BEAUTY
Personalized makeup, skincare, and beauty guidance with Jen.
STYLE
Personal style, wardrobe, proportion, color, silhouette, and dressing with Ariane.
SHOPPING
Curated makeup, skincare and wardrobe shopping, private fittings and sourcing tailored to your style and needs.
PRESENTATION
Exploring the ways you want to express yourself—from clothing and beauty to your overall presentation.
LIFESTYLE
Support with everyday life, travel, special occasions and the experiences that matter to you.
INTEGRATION & OUTINGS
Whether it’s lunch, a manicure, or a stroll through the city embracing your feminine self, we’ll accompany you on this journey.
We will create a personalized program around your individual goals, lifestyle, schedule, and needs.
Whether you're looking for focused beauty guidance, a wardrobe transformation, an immersive New York experience, or ongoing support, we'll create the right experience for you.
Two Perspectives. One Experience.
Revealing Her brings together two complementary worlds—beauty and style—to create a deeply personal approach to feminine expression.
Jen Cayle Gaum brings more than 20 years of experience as a makeup artist, beauty expert, and educator. Her philosophy centers on enhancing each person’s natural beauty and using makeup as a powerful tool for confidence and self-expression. Jen has a gift for helping people see their own beauty in a new way and feel empowered by what they see.
Ariane Gold brings decades of experience in fashion, with senior design roles at leading fashion houses, including 15 years at Ralph Lauren. She understands how proportion, silhouette, color, texture, and personal style come together to create a look that feels authentic. Ariane helps trans feminine clients explore their own version of femininity and build a wardrobe that reflects who they are and how they want to express themselves.
Together, we create a private and welcoming space where beauty and style come together. Our approach is collaborative and deeply personal, allowing each client the freedom to explore, experiment and discover what feels right for them.
“Supporting trans women through beauty, style, and lifestyle is our true calling. Offering a safe and judgement-free space, ensuring every woman—no matter their journey—is fully seen, heard, and celebrated for the person they truly are, is what makes this work so meaningful.” - Jen
Our Story
Jen and Ariane have always been passionate advocates for women. Both have navigated their own challenges—from moving to New York City from Canada at a young age without knowing anyone, to building careers, raising children, and navigating divorce and the many demands of motherhood. These experiences have shaped the way they see life: with resilience, openness, and a belief that change can create new possibilities. They continually look for the silver lining in every chapter and bring that same perspective to their work, encouraging their clients to embrace change, discover new possibilities, and move forward with strength and purpose.
Revealing Her provides non clinical beauty, style, presentation and lifestyle guidance, not therapy or medical transition care.
How We Work
Begin by completing our confidential inquiry form.
We’ll review your information and schedule a private online consultation. This is a chance to get to know one another, talk about where you are in your journey, and start exploring what you’re looking for.
During our consultation, we’ll discuss your goals, needs, lifestyle, and vision in greater depth. From there, we’ll create a personalized beauty, style, and lifestyle experience designed specifically for you. We’ll review the recommended program and investment together before moving forward.
Your personalized program is paid in two installments, with an initial deposit required to reserve your place. Because we work with a limited number of clients at a time, availability is intentionally limited and a waitlist may apply.
What Our Clients Say
“Working with Jen has been absolutely life-changing. As a trans woman, I struggled for years to feel comfortable in my own skin. Through her beauty and lifestyle coaching, I’ve not only learned how to highlight my features with confidence, but I’ve also discovered a deeper self-love I didn’t know was possible. For the first time, I feel fully seen, celebrated, and authentically myself."
Robyn ★★★★★